Competitive Analysis

Industry overview

NAICS 722330 – Mobile Food Services / Coffee carts, mobile

This industry comprises establishments primarily engaged in preparing and serving meals and snacks for immediate consumption from motorized vehicles or non-motorized carts. The establishment is the central location from which caterer route is serviced, not each vehicle or cart.

[NAICS Search; http://www.census.gov (April 10, 2012)]

Overall Market

  • Total Household Spending = $3,845,472,000
  • Average Household Spending = $32 (Northeast $32.32)

Target Customers

  • Householders aged 45-74 ($37.20)
  • Household Income > $70,000 ($45.85)
  • Married couples w/no or adult children ($46.58)
  • College+ education ($42.24)

Customer Trends

Average household spending on coffee could increase during the next few years as baby boomers fill the best customer age groups.