Marketing Plan

Market Drivers

Aging population
  • Money
  • Time
  • Socializing
College population
  • Socially conscious
  • Caffeine seekers
  • Convenience seekers

“Buy Local” population

  • Socially conscious
  • On the rise

Marketing Strategies

Social Media

  • Website blog and Twitter for announcements at all points – build-up, launch, sustainability
  • Cafe Press to raise capital via selling “Wheelie Good” apparel (hats, t-shirts, coffee mugs, sticker, etc.)
  • Kickstarter to raise capital based upon idea

Flyers and Print Cards

  • Place strategically at universities, libraries, bookstores, art supply stores, music venues – targeted markets – using bulletin boards, counters, etc.